Principles of Persuasion Articles
Authority
Consensus
- Consensus – Why Good People do Bad Things
- Consensus – Buy this Stock Before your Neighbour does
- Consensus – Train Suicide Cluster
- Consensus – Peer Pressure's Impact on the Environment
- Consensus - Dear Taxpayer, Congratulations! You've Won Your Money Back
Consistency
- Consistency - The Signature Effect
- Consistency - How to Keep Those New Year's Resolutions
- Consistency - How to make people say yes
- Consistency – The Benefits of Commitment Phobia
- Consistency - Community initiatives more effective
Liking
- Liking – The Art of Flattery
- Liking - Shape Perceptions of Your Work, Early and Often
- Liking – How to Make People Happy
- Liking – Making Money from Mimickry
- Liking – Birds of a feather
Reciprocity
Scarcity
General Persuasion Articles on the web
ABAJournal – The Arsenal of Persuasion
Academy of Vision Care - The Science of Influential Communication
Amazon - The Art of Woo by G.Richard Shell and Mario Moussa http://www.amazon.com/Art-Woo-Using-Strategic-Persuasion/dp/1591841763
Amazon: Influence: The Psychology of Persuasion by Robert Cialdini http://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/0688128165
APCM - Cialdini and Web Analytics - An 8-step Procedure for Convincing Stakeholders to use Web Analytics
Australian Transport Research Forum - Using the six principles of persuasion to promote travel
British Airways – The Priming Effect
Equity Guru - http://www.equityguru.in/tag/psychology
Equity Guru - Stock Market Psychology
Harvard Business Review - Being Persuasive Across Cultures
Harvard Business Review – Harnessing the Science of Persuasion
Harvard Business Review - Persuasion Tactics of Effective Salespeople
Harvard Business Review - Seize the Persuasive Moment after "Thank You"
History Learning Site: My Lai massacre http://www.historylearningsite.co.uk/my_lai_massacre.htm
IAW – The Versus Money Effect
IQMatrix – The Psychology of Persuasion
Journal of Business Strategy – Psychology of Persuasion
Journal of Social Influence http://www.tandf.co.uk/journals/titles/15534510.asp
Maslow's Hierachy of Needs http://www.edpsycinteractive.org/topics/regsys/maslow.html
Munger, Charlie – http://www.rbcpa.com/Mungerspeech_june_95.pdf
Psychology Today: Who Should Throw the First Persuasive Punch? by Noah Goldstein http://www.psychologytoday.com/blog/yes/200811/who-should-throw-the-first-persuasive-punch
Science Daily - The Psychology of Financial Decision Making and Economic Crises
Self-Growth.com - Covert Persuasion Techniques: The Name Method Of Persuasion
Stronger Security Through Better Business Skills: Interview with Mario Moussa http://www.cfar.com/html/documents/secASIS.pdf
Take Your Brain Back: The Psychology of Persuasion - social proof http://www.takebackyourbrain.com/2007/the-psychology-of-persuasion-social-proof/
The Good Man Project - Pathological Persuasion
The Social Ghost - Tupperware http://thesocialghost.com/writer/book-review-%E2%80%93-viral-loop/
University of Canberra - When does behavioural economics really matter
Wharton University of Pennslyvania: G.Richard Shell http://lgst.wharton.upenn.edu/shellric/
Wikipedia - Robert Cialdini http://en.wikipedia.org/wiki/Robert_Cialdini
Wikipedia - The Milgram Experiments http://en.wikipedia.org/wiki/Milgram_experiment
Wikipedia: http://en.wikipedia.org/wiki/Persuasion
Wikipedia: Propaganda http://en.wikipedia.org/wiki/Propaganda
Journals
Books
Persuasian: psychological insights and perspectives by Timothy C. Brock, Melanie C. Green
Click here for more info
The psychology of persuasion: how to persuade others to your way of thinking by Kevin Hogan
Click here for more info
Influence: The Psychology of Persuasion by Robert Cialdini
Click here for more info
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell and Mario Moussa
Click here for more info
Psychology of Persuasion (Psychology of Emotions, Motivations and Actions) by Janos Csapo and Andor Magyar
Click here for more info
Experts
Michael Lee – Persuasion expert, author of “How To Be An Expert Persuader... In 20 Days or Less”.
Robert Cialdini - President of Influence At Work, the author of “Influence, the Psychology of Persuasion” and Professor of Psychology at Arizona State University.
Duane Cunningham - Persuasion, Influence and Sales Trainer at Duane Cunningham And Associates, “The World’s Leading Persuasion Expert”.
Videos/Audio
Influence The Psychology Of Persuasion - Robert Cialdini
Click here to watch
Social Psychology Persuasion Techniques
Click here to watch
Joe Torre and the Psychology of Persuasion
Click here to listen
Blogs
Influence People – CMCT – Brian Ahern
MoneySmarts - Book Review: Influence: The Psychology of Persuasion
Simoleon Sense - Influence & Persuasion: How To Keep Someone With You For Ever! (Must Read)
ChangingMinds.org – Resisting Persuasion
MoneySmarts - Book Review: Influence: The Psychology of Persuasion
Simoleon Sense - Influence & Persuasion: How To Keep Someone With You For Ever! (Must Read)
ChangingMinds.org – Resisting Persuasion
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