Principles of Persuasion Workshop

The 2 Day Principles of Persuasion (POP) Workshop is based on Dr. Cialdini's ground breaking book Influence: Science & Practice (recently named top sales & marketing book in the new book 100 Best Business Books of All Time) and is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini.

The world-wide appeal of the POP has been demonstrated by its reach. To date, attendees from the following countries have have participated in this powerful workshop: China, the Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Indonesia, Malaysia, Ireland, France, Italy, New Zealand, Mexico, Egypt and Norway.

What are the Principles of Persuasion?

 What Makes This Workshop Different

• it is the only workshop in Australia authorised by Dr Robert Cialdini (the most cited Social Scientist of all time)
• the workshop goes beyond the book and teaches participants the scientific process of where to use each of the principles
• it is the only place where Dr Cialdini’s Activators and Amplifiers are made available
• you will access to the monthly persuasion newsletter written by Dr Cialdini, DrGregory Neidert, Anthony and the CMCT’s throughout the world

“Wanting to become a Master Persuader? Take this scientifically data-based training. If you want to lose your money and time, keep taking other Persuasion Trainings out there!” Sistemas Internacionales para el Desarrollo Humano Ilimitado (SIDHIC)

What You Will Learn Here

• How to use ethical influence to change behaviour in others.
• How to create and enhance long-term, mutually beneficial relationships.
• Recognise and construct elusive "moments of influence" during which people are particularly receptive to your requests.
• To understand and practice how to effectively employ the six fundamentals, powerful, and universal principles of influence.
• Yet unpublished information including amplifiers and activators for the universal six principle of influence.
• To distinguish between ethical and unethical uses of influence.
• To influence co-workers who are above, below, and lateral to you.
• To make other's behaviour more predictable.
• Persuasive skills in simulations that reflect common influence situations.
• To recognise and manage influence attempts directed at you.
• To apply your influence knowledge to the particular that you face every day.
• A common language that your staff can effectively use.

 
“After participating in the POP, the following are the results of applying the principles to my seminar business:

1. 300% increase in people signing up and paying their registration fee, three weeks before our trainings
2. 800% increase in people signing up and paying their registration fee, compared to the same month the previous year.

And we are still having calls from potential customers for our next month’s trainings! These results are directly from what I learned at the POP. “ Sistemas Internacionales para el Desarrollo Humano Ilimitado (SIDHIC)