About The Trainer

Anthony McLean is Australia’s first and only Cialdini Method Certified Trainer (CMCT) and joins a select group of only 25 active CMCTs globally who are accredited and authorised to deliver Dr Cialidini’s Principles of Persuasion (POP) Workshop anywhere in the world.

Each CMCT has been personally trained by Dr. Caildini and has passed rigorous requirements in order to earn and maintain CMCT designation.

Only CMCTs are indorsed to facilitate this workshop.

What does that mean?

Anthony has participated in an intensive train-the-trainer program co-facilitated by Dr Cialdini and Dr Gregory Neidert, Director of Training, Influence at Work. He has undergone intensive instruction, written and oral examinations and been assessed by Dr Neidert in delivering an entire POP Workshop to Australasian audiences.  This process ensures that the science and case studies taught in Anthony’s workshops are the same as those taught by Drs Cialdini and Neidert in theirs.

“In front of a group, Anthony McLean is positively magnetic, drawing from his audiences levels of attention, comprehension, and insight that are remarkable. What a competitive advantage it is to have him as a teammate!”      Dr. Robert Cialdini

Watch Anthony talk about his involvement in the Principles of Persuasion