For the first time offered publicly in Australia, Dr Robert Cialdini’s Principles of Persuasion (POP) Workshop based on Dr. Cialdini's ground breaking book Influence: Science & Practice. This is the only course on the ethical applications of the Science of Influence endorsed by Dr. Cialdini.
For the first time in Australian history Dr Robert Cialdini’s Principles of Persuasion workshop is being offered to the public. The workshop goes beyond Dr Cialdini’s Best Selling book “Influence: Science and Practice (5th ed)” and introduces participants to the ACTIVATORS and AMPLIFIERS for each of the six principles of Reciprocity, Liking, Consensus, Authority, Consistency and Scarcity.
Generally, this workshop is only offered through corporations. However, this class, although limited in size, will be open to the public on a first come, first served basis.
The workshop will be led by Anthony McLean, Australia’s first and only Cialdini Method Certified Trainer (CMCT). The workshop delivered by Anthony is the same as the workshop delivered by Dr Gregory Neidert in Arizona, Steve Martin in London and Leonardo D’Urso in Italy. With only 25 active CMCT’s in the world, this is your only opportunity to learn the ethical science of Persuasion in Australia, authorised by Dr Cialdini, the most cited Social Scientist of our time.
The workshop will teach you:
- How to avoid bungling away critical "moments of power".
- The powerful Six Principles of Persuasion and how you can ethically apply them to produce lasting change in others.
- Yet unpublished information including amplifiers and activators for the universal 6 principles of influence.
- What scientific research tells us that is different from conventional wisdom about how to most effectively influence others.
- How to steer clear of common influence traps that are manipulative and lead to bad business decisions.
- How you can shorten the cycle to create and keep trusted relationships by being a "Detective of Influence".
- How to identify small changes in your current approaches to make big differences in people's willingness to say yes to your requests.
- How to know when using one specific Principle of Persuasion will be more effective than others.
- How the most recent social science research can be applied to improve your business outcomes.
Testimonials
"The course provided significant insights into what I used to think were art/style skills into understanding the science of persuasion and how to apply it" - Stewart MacLaren, Online Security, Auckland
